Marketing Research Specialist

Job Description

Job Summary:

We are seeking a Market Research Analyst to conduct in-depth research and analysis to identify the most suitable location for establishing a new manufacturing unit. The role involves evaluating economic, geographic, infrastructural, regulatory, and labor-related factors to recommend optimal site options for long-term sustainability and profitability.

Role & responsibilities

• Market & Industry Research
• Analyze market demand, supply chain networks, and industry clusters relevant to the manufacturing sector.
• Study competitor locations and evaluate their advantages/disadvantages.
• Location Feasibility Studies
• Assess potential sites based on parameters such as proximity to raw materials, logistics, transport connectivity, and utilities (power, water, gas).
• Evaluate government industrial zones, SEZs, and incentives for manufacturing units.
• Conduct cost-benefit analysis of shortlisted locations.
• Regulatory & Policy Analysis
• Research state and central government policies, subsidies, and compliance requirements for establishing manufacturing operations.
• Assess ease of doing business in different states/regions.
• Labor & Workforce Assessment
• Analyze availability, cost, and skill level of local workforce.
• Study labor laws, wage structures, and industrial relations environment.
• Risk & Environment Analysis
• Assess environmental regulations, climate risks, and sustainability considerations for site selection.
• Evaluate political, economic, and social stability of shortlisted regions.
• Stakeholder Engagement
• Coordinate with industrial associations, government bodies, and consultants for data collection.
• Provide recommendations to senior management with detailed reports and presentations.

Key Skills & Competencies:

• Strong analytical and problem-solving skills.
• Proficiency in market research techniques, data analysis, and feasibility studies.
• Knowledge of manufacturing industry dynamics and supply chain logistics.
• Ability to evaluate government policies, tax benefits, and regulatory requirements.
• Excellent written and verbal communication for preparing reports and presenting findings.
• Proficiency in MS Excel, PowerPoint, GIS tools, and statistical software (preferred).

Preferred candidate profile

• Bachelors/Masters degree in Economics, Business Administration, Engineering, or related field.
• 2–6 years of experience in market research, consulting, or location feasibility studies (manufacturing/industrial sector preferred).
• Experience with large-scale project feasibility or investment analysis will be an advantage.